01 · Experience
Scroll to navigate ↓Global marketing strategy for a leading premium online travel player (rev. >€1Bn, CAGR >+10%): AI augmentation of key functions across online / offline acquisition incl. TV / organic, CRM, branding and retail media in 9 markets.
Marketing performance management (budget >€10M, SEA/SMA, display, affiliation, aggregators), CEO reporting.
Marketing strategy / group objectives alignment, cross-functional decisions (tech, product, commercial).
Reorganization of 35-person team, creation of branding function and full brand platform overhaul.
Cross-functional projects with digital teams: attribution tools, AB-testing, CRM…
AI automation deployment on CRM, SEO and paid acquisition.
>50% SEO production cost reduction, >25% SaaS renegotiation.
Built a pioneering model - both a digital menswear brand and a community media platform. Organic, profitable growth from 0 to €10M (+50% CAGR, 6.8% EBITDA).
Pioneer of "new luxury" and omnichannel digital brands (DNVB) - media as organic acquisition engine, stores as brand extensions.
Community of 4.5M unique visitors/yr and 150k YouTube subscribers.
Desirability built on authentic storytelling, radical transparency and product drops.
Every piece narrated, deconstructed, made non-comparable. Zero discounts in 12 years. NPS 95. 63% repeat business.
Opened 10 own stores - location sourcing, financing and construction management.
From 1 to 60 employees (Top 100 GPtW France) - from founder-operator to organizational leader.
Key hires (COO, CFO, CD), €7.7M in equity (seed / Series A), board and ExCo setup.